Business Blogging e-Course and Coaching Program


Business Blogging e-Course and Coaching Program

Learn How to Enchant Your Readers (and Win More Clients!)

standing out v2Millions of bloggers.

And everyone is trying to attract an audience, so they can grow their business.

The theory of business blogging is simple.

Potential clients find your blog via search engines or social media, or maybe a colleague emails a link to one of your posts.

You impress your blog readers with your in-depth knowledge and hype-free advice. Inquiries and sales flow in naturally. Without cold calling. Without knocking on people’s doors.

But the reality of business blogging can be demanding.

How can you stand out? How can your message be heard amid the noise and nonsense online? How can you engage your readers? And get them to trust your advice?

This intensive e-course and coaching program teaches you to write blog posts that help you develop relationships with potential clients.

new clientsYou learn how to create headlines that grab attention in overcrowded media streams. You practice writing seductive openings that pull readers into your posts. You learn how to generate an endless stream of ideas for blog posts your audience loves to read and share.

This course doesn’t just tell you how to write. You practice your writing skills. You receive feedback on weekly assignments. You gain an understanding of how and why writing techniques work.

Getting Henneke’s feedback sometimes hurts. She has exposed my weaknesses more than any other course I’ve taken.

As a freelance copywriter, I write for a living. But for quite some time, I felt my blog was missing something. Even though I’m only half way through her course, my writing has improved already. I’ve learned to write tighter and to use “power words.”

Henneke’s feedback is priceless; and the second module about ideal readers even helped me understand how to position my business.

~ Jonas Ellison, copywriter,

What you’ll learn

Check out the syllabus by clicking the arrows below.

This e-course and coaching program is currently closed for new students

Receive an email as soon as the course opens:

Who this program is for (and who should not join)

This program is for business owners and freelancers with some blogging experience. Whether you’re a coach, web designer, or interior designer; whether you’re running a start-up or e-commerce website—this program will help you improve your business blog, so you can grow your business.

If you run a large corporate blog to which more writers contribute, email me for advice: Henneke [at]

You don’t have to be a native English speaker to join the program, but the course is more useful if you blog in English.

This course is not for you if you think that by watching a few videos and reading the material, you can master the art of business blogging. This is a practical course—the more time and effort you put in, the more you learn, and the more enchanting your blog becomes.

The course runs from Monday to Thursday for 12 weeks. Expect to spend up to one an hour each day on reading material, watching videos, preparing your homework, and interacting in the forums.

I have always had problems with headlines. I actually was afraid of them! By the time I was done with the headline module, I was getting 51% better open rates on emails of my blog posts.

I am still taking Henneke’s business blogging course. So far, the course is thorough yet fun to do as Henneke has videos as well as transcripts for each module. And my favorite part is that you can ask Henneke questions as you go through the course. That keeps me focused & motivated.

If you are like me, blogging doesn’t come naturally and this business blogging course is making writing blog posts more enjoyable.

~ Sue Anne Dunlevie, Certified Stress Management Consultant,

What’s included in the program

course material wo border

  • Step-by-step videos and reading material to learn writing techniques
  • Weekly exercises to practice and improve your writing
  • Personal feedback on your assignments—posted in the forums
  • Small groups to make introverts feel at ease
  • Private forum to get answers to your blogging questions
  • Detailed review of a full blog post at the end of the course

About your tutor

henneke-early-bird4Henneke Duistermaat is an irreverent marketer, speaker, and copywriter. She has worked as marketer at both large multinationals and small businesses before setting up her own business Enchanting Marketing Ltd. She’s on a mission to stamp out gobbledygook and make boring business blogs charming.

Henneke authored the well-received books How to Write Seductive Web Copy and Blog to Win Business. Henneke is a regular contributor to popular marketing blogs such as Copyblogger and KISSmetrics. Jon Morrow, assistant editor at Copyblogger and CEO at Boost Blog Traffic LLC, called Henneke “a talented blogger who knows how to run a business.”

Interested in certifications? Henneke has an MBA, a Post-Graduate Diploma in Marketing, and a MA in Chinese Language and Culture. She’s also a Chartered Marketer.

Henneke is your personal tutor during the whole program. She provides you with personal feedback on all your assignments; and she answers all your blogging questions.

I quickly get bored and course videos are often ugly talking heads that go on forever. Henneke’s videos are not like that. They’re short, to the point, and helpful. With hand-drawn illustrations.

I thought I knew all I needed to know about blogging. I’ve built my business through my blog. But Henneke gave me fresh ideas on how I can improve my writing. I didn’t do all the assignments, as I’m only reviewing the course. But I couldn’t resist the assignment about sensory words. It’s fun.

So I guess the real question for you is: Is this course worth it?

Well, do you have a business up and running? Are you confused about blogging? Do you want more clients in the door?

~ Henri Junttila,

Your investment in a key skill to market your business

Learning how to write enchanting blog posts will improve your communication skills.

Whether you’re writing a sales email or talking to a potential client over the phone, you find it much easier to get your message heard. Whether you’re telling a kid to stop talking with a full mouth, or you’re trying to win a new customer, you become more persuasive.

This e-course and coaching program is currently closed for new students

Receive an email as soon as the course opens:

Email me: Henneke [at]