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Reply To: Module 5: Make Your Headlines More Seductive

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May 5, 2014 at 5:20 pm #1014
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Henneke
Keymaster

Day 1: Monday – Learn the 4-Step Formula for Creating Headlines

In the first week of the course you learned to create how-to and list headlines. Now, you learn how to tickle your reader’s curiosity with a variety of templates.

Your action points for today:

  • Watch the video (6min 50sec) below – it explains the 4-step formula, warns you for the dangers of using headline templates, and provides a checklist for good headlines
  • Read the PDF with 7 Templates to Inspire Your Headlines
  • Read the PDF Henrietta’s homework and see how Henrietta played with different templates and power words

Click here to download the slides (opens a new tab)
Click here to download the transcript (opens a new tab)
Right click (ctrl click on a Mac) and select save link as to download the MP3

Click here to download the PDF with 7 Easy Templates to Inspire Your Headlines (opens a new tab)
Click here to download the PDF Henrietta’s homework (opens a new tab)

Enchant readers. Woo customers. Win business.