Home › Forums › Enchanting Business Blogging – Spring 2014 › Group B › Mike – Module 5 › Reply To: Mike – Module 5
I don’t think anyone would be able to know what my headlines are about with the blog for context.
Yep, I struggled with your first four headlines, because I didn’t understand how you were trying to tempt me to read your blog post. The idea of “a life plan vs a business plan” is difficult to grasp and you’re not telling me what the benefit of a life plan is.
Your headline doesn’t need to summarize your post – it needs to entice a reader to click through because he wants to learn from you.
To entice a reader, you need to include a benefit. A few possibilities:
* Avoid starting a business for the wrong reasons
* Enjoy life despite the stress of starting a business
* Find the right mix of work and leisure
There are probably more possibilities, but these are the ones you’re already suggesting in your post.
This is the best headline because it has a clear benefit (we all want to avoid mistakes): Warning Signs that You are About to Start Your Business for the Wrong Reasons
You can play with it a little more:
5 Warning Signs That You’re Starting Your Business for the Wrong Reasons
Warning: Are You Starting Your Own Business for the Wrong Reasons?
Enchant readers. Woo customers. Win business.