Home › Forums › Enchanting Business Blogging – Spring 2014 › Group A › Alissa Robson – Module 5 › Reply To: Alissa Robson – Module 5
It is really difficult to write headlines in one day. I always leave mine simmering overnight and then the next day it goes much better.
10 Tips To Make Your Social Media Customer Service Sparkle
=> What’s difficult to grasp (for readers glancing at your headline) is the phrase “Social Media Customer Service”. It would be better to split it up. E.g.: 10 Social Media Tips that Make Your Customer Service Sparkle
10 Twitter Lessons Your Customer Service Team Can Learn From Ashton Kutcher
=> The problem with “lessons” headlines is that they often sound a little lecturing unless you use the word “we” or “us”. Perhaps: 10 Lessons Ashton Kutcher Can Teach Us About Engaging Customers on Twitter. This would be a fun post. If you’d want it to sound a little more serious, you could choose a well-known brand, e.g. 10 Lessons Zappos Can Teach Us About Engaging Customers on Twitter.
The Secret For Transforming Your Support Team Into Social Media Superstars
=> You could consider adding quotation marks around secret to acknowledge that it’s not really a secret. If you’re sharing more points, you can also turn it into a list post: 10 Secrets …
Also, a headline with “transforming” often works better if you can work in more contrast. For instance: How to Transform an Offline Support Team Into Social Media Superstars. You can play around with alternatives for “offline”, perhaps old-fashioned, traditional, drab, etc.
Well done for posting your headlines – even though you weren’t quite happy with them. Keep going. It’s often just a little tweaking.
Enchant readers. Woo customers. Win business.