Day 4 – Thursday: Does Your Opening Paragraph Captivate Your Readers?

Use today to rewrite an existing opening paragraph or write a new one – it’s up to you.

Remember to think about your ideal reader. What is he struggling with? And how are you going to make him feel better?

When you decide what his current state is, and how you can improve it, you’re ready to write your opening paragraph.

The sole purpose of your opening paragraph is to create desire for reading your blog post. Empathize with your reader’s struggle so she knows this post is for her, and show her the destination of your journey.

Your action point for today:

Write an opening paragraph for a blog post and post it in the forums. If possible, leave it to simmer overnight to do another editing round with fresh eyes.

PS You don’t have to write your opening paragraph first. I often write a blog post before writing the opening paragraph.

Enchant readers. Woo customers. Win business.