Hi Henneke,
Thanks for the feedback.
I felt they were a little dull, and he assumes his readers understand what he means with strategic alliances and why you need them.
I also didn’t like the use of the term ‘strategic alliances’. I was thinking how to improve the intro, and you made a good point ie explain ‘why’ you need them. He’s got Brian Tracy’s testimonial on his website. He could have mentioned that his ‘alliance’ resulted in getting a testimonial.