Well this was interesting! I had a heck of a time finding any blog posts with subheaders at all, so I ended up Googling “Blog posts with subheads”. That led me to this article:
How To Keep Readers Engaged With Good Subheads
I wasn’t particularly “engaged” by the headline, but I took a look at the subheads anyway:
Cut the Bites Small – arouses a bit of curiosity, because it’s about food not writing
Honesty is the Best Policy – I think this kind of promises a benefit, and I’m a bit curious about how exactly it applies to subheads.
Got Humor? – I liked this one because it actually was funny, and it intrigued me.
Time to Go – this aroused my curiosity, but not in a really good way. I just didn’t feel like it promised anything, and it was kind of off-putting to be told it’s Time to Go.
Because I wasn’t incredibly impressed by any of these subheads, I thought I’d look at another article to see if they at least follow their own rules:
Write Wisely: Word Choice and Impact
Again, the headline is a dud.
Create a Sensory Experience
Master the Parts of Speech
Employ a Thesaurus
My suggestions would be:
Headline: Fire Up Your Writing With Sizzling Word Choices
Get In The Front Seat of an Emotional Roller Coaster
Zap Your Writing With Electric Action Words
Shake The Dust Off Your Musty, Old Thesaurus
I just thought of these quick and I would still do more work on them (ex. shaking dust doesn’t really fit as well with words like “zap” and “sizzle”), but I hope they inspire a bit more curiosity than the existing ones 🙂