Well this was interesting! I had a heck of a time finding any blog posts with subheaders at all, so I ended up Googling “Blog posts with subheads”. That led me to this article:
How To Keep Readers Engaged With Good Subheads
https://scripted.com/writers/how-to-keep-readers-engaged-with-good-subheads/
I wasn’t particularly “engaged” by the headline, but I took a look at the subheads anyway:
Cut the Bites Small – arouses a bit of curiosity, because it’s about food not writing
Honesty is the Best Policy – I think this kind of promises a benefit, and I’m a bit curious about how exactly it applies to subheads.
Got Humor? – I liked this one because it actually was funny, and it intrigued me.
Time to Go – this aroused my curiosity, but not in a really good way. I just didn’t feel like it promised anything, and it was kind of off-putting to be told it’s Time to Go.
Because I wasn’t incredibly impressed by any of these subheads, I thought I’d look at another article to see if they at least follow their own rules:
Write Wisely: Word Choice and Impact
https://scripted.com/writers/speak-wisely-word-choice-impact/
Again, the headline is a dud.
Subheads:
Create a Sensory Experience
Master the Parts of Speech
Employ a Thesaurus
Boooooring.
My suggestions would be:
Headline: Fire Up Your Writing With Sizzling Word Choices
Subheads:
Get In The Front Seat of an Emotional Roller Coaster
Zap Your Writing With Electric Action Words
Shake The Dust Off Your Musty, Old Thesaurus
I just thought of these quick and I would still do more work on them (ex. shaking dust doesn’t really fit as well with words like “zap” and “sizzle”), but I hope they inspire a bit more curiosity than the existing ones 🙂
Alissa R.