Many times when writing a short list post, the benefit is stated at the intro, and then the subheads state the tips. I wondered if there’s a better way to do that, and looked at your post. Some of your subheads raise curiosity while others state the rule more directly. I like that blend, and wonder if you have any more thoughts on the subject?
Stating the benefit or arousing curiosity is both fine. Mixing benefits and curiosity is fine, too. I don’t think there’s a rule which one works best. What you have to watch out for is that when you state a benefit, you don’t give away the whole game, because that encourages skimming and people won’t start reading your post.
Similarities between “The Horse Boy” and “Following Ezra”
=> You could also stress the difference here. Somehow differences are often more fascinating than similarities. By focusing on similarities, readers might think they don’t need to read on because they’ve already read the Horse Boy.
I could change this one and write: “how telling the story differently helps you find meaning”. a benefit.
=> or perhaps make the benefit more direct: how this story might comfort you
Good work, Pnina.
Enchant readers. Woo customers. Win business.