Great topic, and I’m sure it’ll speak strongly to Linda.
Your outline is great – the flow is logical with lots of practical information.
Your subheads feel like they’re summing up your key points, rather than encouraging people like Linda to read on. With a little tweaking you can make the subheads more enticing:
Over 40? Welcome Aboard
=> Perhaps: Over 40? Why young companies need you
If Bill Gates Is Cool, So Are You
=> Perhaps: How to be as cool as Bill Gates
Ditch the Urban Dictionary – Be Yourself Instead
=> Perhaps: Why you should ditch the Urban Dictionary
It’s Okay That The Kids Are Trying It (And You Can, Too)
=> Perhaps: How to keep up (without wasting your time)
What Mom Said Is True
=> I like this one. Makes me curious.
Enchant readers. Woo customers. Win business.