We always have secondary readers for our blog posts. My blog, for instance, is read by a lot of copywriters, but I don’t write specifically for them. If I’d start writing for copywriters, I might alienate my core audience.
It’s really easy to start writing for a wider and wider audience, but it weakens your blog positioning, and makes it more difficult to bond with your core audience.
So I’d go for “How a World-Famous Online Academy Boosts Learning Using 4 Montessori Principles” because Priya will definitely be excited about reading this (and just in case she doesn’t know the Khan academy because she’s not an avid online user, you don’t make her feel stupid because you mention something she doesn’t know). And your secondary audience of teachers and other educators will also be curious (perhaps they even trying to guess which academy you’re referring to).
I struggled a week to come up with those. Your headlines that you came up with in a jiffy, put mine to shame!
I could base mine on the work you’d already done. 🙂 And I have practiced using the headline formula for two years. When you consistently follow the formula, you’ll find over time it becomes easier and easier to generate headlines. Key is to think about your ideal reader and considering how your post is going to help her.
Enchant readers. Woo customers. Win business.