Here’s an excerpt from my most recent blog post (http://www.jonasellison.com/isnt-direct-response-sleazy-obnoxious/)
Ahhhh. It’s a beautiful thing, isn’t it? No hype. No sleezyness. Just plain warm, helpful, trustworthy selling.
Here’s how I can make it mo’ better with metaphor:
It’s a beautiful thing, isn’t it? No hype. No sleezyness. Kind of like when your uncle Ray, the raging alcoholic, actually DOESN’T make a pass at the maid of honor during the wedding. You’re pleasantly surprised.
Kind of a long sentence, but…