Day 3 – Wednesday: Excite your readers with the Why
As a blogger, you’re not simply sharing tips.
You have to SELL your ideas. And to sell your ideas, you need to show your readers the benefits of reading and implementing your advice.
Your action points for today:
- Read the cheatsheet for this module, explaining the 2 copywriting techniques for bloggers (see below)
- Download the PDF with an analysis of how to stress the Why in a blog post
- Review one of your own blog posts. Have you shown your reader the Why? Do you need to remind him more often?
- Post your blog post in the forum, and highlight (make it bold) where you’re showing your reader the why
Click here to download your cheatsheet for this module (opens a new tab)
Click here to download PDF How to Excite Your Readers With the Why (opens a new tab)
Enchant readers. Woo customers. Win business.