I definitely need a better title. I’m also a little rusty from my vacation but I hope this is on the right track? 🙂
How Your College Can Make a Splash In The Social Media Ocean
Getting started depends on your company, your resources and your goals
(Dip a toe or dive right in)
Decide which social media platforms work for your audience
(Choose the best beaches)
Make sure you don’t neglect your other assets (blog, website) and make sure they’re all in sync
(Keep an eye on the shore and always make sure you can get back)
How to deal with negative comments, customer complaints
(Beware of sharks, shipwrecks and other dangers)
Make sure your social media stays in line with your brand and your professional tone
(Have a lifeguard on duty)
Stick with it once you start. Better to not do social media than to start an account and neglect it.
Keep treading water or you’ll sink.