All the analysing and trying to do “my best” gave me a feeling “why am I doing this all”.
Even if you decide you don’t want a blog, or you want to focus your blog on photos and drawings and minimize the amount of text, you can still use ideas from this course in other communication channels. I spoke, for instance, for the first time at a marketing conference in London last month, and I used the same principles for structuring my talk as we’ve discussed in modules 5 to 8.
The blogs I read did not have many endings that you would describe as good.
They are different. Indeed if they finished the blog rather fast.
But what do you think of those blog endings? Do you find them good? Do they inspire you?
The blog from Alyson Standfield I want to discus is also rather short.
Short blogs can use a similar ending, it just becomes a lot shorter. If a post is, for instance, 500 words, then the ending will often be around 50 words (4 – 6 sentences).
1 – Giving these sentences more white space would be an easy improvement.
2 – Changing the “we” into “you” would make it more bossy.
3 – The last 2 questions don’t active really, they only make you feel bad. Giving a tip to start today with just one action could help.
The post didn’t inspire me much. I felt bad to know I make some of these points.
This is a really important point. When you point out mistakes your readers are making, then it’s super-important to motivate them and make clear that it’s easy to change their ways. You might feel bad because you’re making almost all those mistakes (me too!), and it may make you feel you have to do so much more active marketing, that you feel discouraged from taking any action because you feel overwhelmed. In such a case, you want to shrink the change. Get people to realize that small changes can make a big difference. The problem with marketing advice is that you can never follow all advice.
One option is to add an extra section: How to Spend 10 Minutes a Day on Active Marketing. In this section, Alyson could explain how she’s created a simple plan to make her marketing more active. After this section (i.e. in her final paragraph) she can encourage readers to create a similar plan.
The extra section, however, is not required. She can also write a final paragraph like this:
Don’t despair. Making your marketing more active isn’t as hard as it looks. You don’t have to turn all your passive into active marketing.
In only 10 minutes a day you can make a difference and boost your art sales.
Choose one marketing activity for this week. Commit to being active 10 minutes each day.
You know it’ll make a difference.
Enchant readers. Woo customers. Win business.