Winston – you can swipe anything you like 🙂
Do you think it’s the teen coming across your site and wanting to join your free email series and buy your program? Or do you think it’s the parent pushing the teen to improve his learning skills? Or is it a mix?
If the teen plays a large part in the decision making, then your blog (and your site) could target teens, and you could perhaps have one specific page (or a few pages) for parents.
College Factual, for instance, has specific pages for parents (http://pages.collegefactual.com/parents/) and students (http://pages.collegefactual.com/students/) appealing to their respective wishes.
I think it’s really important to decide whether you’re blogging for parents or teens or both.
Enchant readers. Woo customers. Win business.