I’m Andy from Leamington Spa in the UK. I have been writing blogs for about 2 years to attract clients to my accountancy and financial planning practice. This has worked to a limited extent and I am keen to get much better at business writing. Some of my blogs I am pleased with but many bore me and so goodness knows what the readers think.
I read Henneke’s book whilst researching inbound marketing and have grown very interested in this way of attracting clients. Like most others I have had no formal training but writing is such an important part of business now, especially with email communication being the norm. I am committed to getting better at this and really excited by this challenge.