Wow, you’ve made an excellent start. And well ahead of schedule, too!
Did you have these headlines already in a swipe file?
21 Dumb Mistakes to Avoid When Writing Your First E-book.
=> “Mistakes” is also a power word as we’re all nervous about making mistakes, but you’re right that “dumb” is even more powerful.
=> Numbers are also powerful as they stop wandering eyes. When you glance at a web pages or social media stream, numbers stand out. And if a headline mentions 21 mistakes, you become extra curious, because there must be at least a few that you might be about to make or have made already.
Enchant readers. Woo customers. Win business.