Good start, Gay. And I’m impressed that you’re also ahead of schedule (and well done for stopping by Benny, too!).
5 Ways to Use Pictures to Tell Visual Stories With Social Media
=> The benefit here is super-specific: telling visual stories with social media. If the headline had simply said 5 Ways to Use Pictures to Tell Stories, it would have sounded more wishy-washy and less interesting.
=> There’s no exact science for what is and what isn’t a power word. In some cases, opinions will differ. To me “social media” isn’t a power word as it’s purely functional, it doesn’t make me visualize or feel something.
=> To me this headline doesn’t have seriously powerful words, but it still works because it’s so super-specific.
11 Steps to Insane Focus: Do More of What Matters
=> Great headline and “insane” is definitly a power word, “more” is rather functional.
How to Use Twitter Analytics to Find Important Data
=> Yes, you’re spot on with the benefit. And “important” is indeed a power word, but “Twitter analytics” less so.
Writing headlines (and learning what are power words) is part science, part art – and that means there are always exceptions to the rules. This is a good collection of headlines to learn from. Well done.
PS We’ll also get back to power words in module 4, so don’t feel you have to master it all. Getting an initial feel this week is enough. You’re well on track.
Enchant readers. Woo customers. Win business.