Headline #1: The 3-Step Journey of a Remarkable Piece of Content
=> Great headline, and good analysis. Also, note how the word “journey” is used here – it makes me curious… What’s this journey of a piece of content?
Headline #2: How to Turn Bland Text into Sparkling Online Content
=> Yep, good analysis – the implied benefit is that you’ll stand out and attract readers when your content is sparkling. Also, note how the contrast between “bland” and “sparkling” adds extra interest here.
Headline #3: 12 Writing Exercises That Will Transform Your Copy Today
=> The word “today” is quite an ordinary word, but it’s quite powerful here, because it implies that these exercises are easy to implement.
Headline #4: 11 Essential Ingredients Every Blog Post Needs
=> This is also a good one – the number 11 also attracts attention. Digits tend to stand out. Some editors might say you need to write this as “Eleven Essential Ingredients Every Blog Post Needs”, but then the word “eleven” just blends in.
Great start, Chantal!
Enchant readers. Woo customers. Win business.