Brilliant, thanks Henneke.
“it depends on who your audience is.”
Which takes me directly to Module2, the big question.
Mix of profiles in my list: “don’t have a clue about export”, “online marketers” and “linguists/translators/language teachers”.
I am amazed by how working on headlines is powerful/sharp thinking/challenging.
Shall I test the headlines?
For example I share the post with headline A on Twitter and healine B on LinkedIn (or the other way)?