I’m looking at your first set of headlines. I actually work with clients now one-on-one using Ayurveda. So I understand how hormonal imbalances can cause all sorts of problems, including weight gain.
I would focus on the benefit that people get when they balance their hormones. People don’t really care about their hormones, but they do care about the results of an imbalance – weight gain, bad skin, PMS, etc.
For #1 something like: Feeling fat? How to balance your hormones (and your weight)
And I found it easy to follow Hanneke’s formula of using How to or Lists plus power words.
To me FAT is more of a power word than overweight. It catches people attention.
Hope this helps!