Mix of profiles in my list: “don’t have a clue about export”, “online marketers” and “linguists/translators/language teachers”.
You have to think about who your primary audience is – who is your ideal client? It’s almost impossible to write for all three groups at the same time, because they’re looking for different types of information.
I am amazed by how working on headlines is powerful/sharp thinking/challenging.
Yep, headlines require you to think about who you’re writing for, understand what they’re looking for (the benefit), and then package it in powerful language.
Shall I test the headlines?
For example I share the post with headline A on Twitter and healine B on LinkedIn (or the other way)?
The problem with testing on different networks is that your audience might differ. So you might want to test two headlines on Twitter at different times. However, also consider whether your followers are the people you want to reach for your business.
Enchant readers. Woo customers. Win business.