Headline #1: The Secrets of Effortless Influence: The Six-figure Secret
=> “Six-figure” and “effortless” are also a power words. This headline feels a little odd – why have the word “secret” twice?
Headline #2: 63 Blogging Tools That Will Make You Insanely Productive
=> Great headline. “Insanely” is a great word to put in your swipe file. The number “63” is also powerful. Numbers (written as digits rather than words) immediately stand out in social media streams, and when you see a big number like that it arouses curiosity – there must be at least a few tools you’re not using yet.
Headline #3: Surviving “Content Shock” and the Impending Content Marketing Collapse
=> Shock, Impending, Collapse also power words. Power words can be both positive and negative (some of the strongest power words are negative – words like deadly or failure or bloodbath)
Good start, Scott, and good analysis on the benefits. I know it’s difficult to keep up with a course when traveling – I hope you’ll have a chance to catch up soon, so you can get going with module 2. 🙂
Enchant readers. Woo customers. Win business.