1. That is something I really need to work on: The “I” and “She”…I was picturing her talking to me and me describing her…somehow the two don’t work – thank you for pointing that out to me 🙂
2. The blog purpose: Thank you for your feedback. You are right in confirming that the blog purpose is more “business-based” – Samantha compares her itsy-bitsy business to “other” businesses – be it big or small – and by doing that she feels her small business isn’t “good enough” to be worthy of things like a business plan or a brand or a logo. So she just potters along with all the clutter and hectic letting the business management get the better of her.
Just talking about a “brand” in my blogs isn’t going to cut it – as you mentioned – otherwise it scares Samantha off as I am just rambling on about my business and what it offers. Which made me think about what you wrote – my ideas/thoughts: Feeling good in her business = she has her business management under control, which gives her insight for her business and a vision. In addition, just because she’s a small business does NOT mean you cannot build a brand and give your brand a personality and make it “feel” good enough for the business world – despite its size. …Do you propose I specify this more in my blog purpose? Do you have any suggestions?
Hmmmm the profile may resemble my self-portrait – but not in full entity. I deal daily with such women – some don’t have kids – some do, they have a pet. They are working in a job which brings in money but really want to do what they love e.g. working as a drawing therapist or dog therapist. But they really lack the confidence to a) take the first step and b) feel that their small business is not “good enough” for the big business market, despite them wanting it to be a financial and well-known success.
They are seeking help and when they think they’ve found it – it’s advice and consulting built around “big-wig” companies…which demotivates them.
Also young entrepreneurs are mostly “young” – the ones who are willing to take risks and develop “new” innovations…these are the millennials…a little further from my target audience.
Samantha is not “me”…but I do fall in that category as one of the profiled members…
I was born in a city and now live in the Alps – it was a HUGE change in the beginning 🙂 felt like Julie Andrews in Sound of Music (although the Austrians had NO idea what the hell I was talking about – pure blasphemy :-))
I will send the gorgeous mountains greetings from you :-*