Day 2: Tuesday – Analyze Compelling Headlines

Today we reverse-engineer headlines. We look for at least 3 how to or list headlines that grab our attention and then analyze to find (a) the specific benefit and (b) the power word.

Not all how to and list headlines follow the 3-step formula, but you’ll notice that the best ones usually do.

Where should you look?
You’re free to choose your own sources. Most headlines on Boost Blog Traffic and Copyblogger are good – especially if you look in the section of popular articles. But don’t limit yourself to these sources – check out social media and your own favorite blogs.

Do the headlines need to be from your own niche?
No, not at all. This is about understanding what makes headlines compelling. You can learn that from any topic.

How do you post your home work?
Reply to your own module 1 topic and post for each headline:

The headline
The specific benefit
The power word

An example:
Headline: 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons
I like that the benefit is super-specific: boost the conversion rates of your call-to-action buttons
The power words are proven and boost (boost is stronger than improve).

Anything else?
Yep, don’t forget to check in with your group members. You can learn from their homework, too; and you can help and encourage each other. Add your thoughts to their homework.

Enchant readers. Woo customers. Win business.