Headlines on sites like TheOnion.com and Upworthy are often superb – but those type of headlines are difficult to emulate for a business blog.
You’ve picked all great headlines and clearly targeted at a specific audience. They don’t always include the phrase how-to, but are still how-to’s.
What I like is that he doesn’t call his guide “The Ultimate Guide”, but “The Complete Guide” – it’s slightly less hypey. Maybe it’s just me, but I’ve seen way too many “ultimate guides” that aren’t ultimate at all, so I switches me off.
I’m adding John Romaniello’s website to my swipe file. Thank you for sharing!
Enchant readers. Woo customers. Win business.