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Day 3 – Wednesday: Define your blog purpose to position your blog as a voice of authority
Earlier this week we discussed who you’re targeting with your blog, now it’s time to think about what you offer them. The what you offer is your blog purpose. It summarizes in one sentence how you help your readers.
A good blog purpose attracts, energizes, and motivates people. When you have a clear purpose, readers feel you genuinely care about them. And that’s when they come back again and again to read your blog, giving you the opportunity to build trust and authority, and to win business.
Your actions for today:
- Watch the video
- Read the document How to Position Your Blog As a Voice of Authority (optional)
- Define your blog purpose and post it in the forums
How to Position Your Blog as a Voice of Authority provides more background information on defining your blog purpose. It also lists the most common mistakes you should avoid. Click here to download How to Position Your Blog as a Voice of Authority (opens a new tab)
Enchant readers. Woo customers. Win business.