That’s good to hear 🙂
Try to step into Dan’s boots and read your blog work description again. You can probably “dannify” it further. For instance, a word like “advocates” is not a word he’d use. And would he talk about impulse buys? I’m not sure – you know him better than I do 😉
Think about Dan’s resistance to working with a web writer and take away his worries.
Enchant readers. Woo customers. Win business.