Enchanting Courses

  • Home
  • About
  • Contact me
  • Forums
  • Student Login
  • Logout

by 

Reply To: Jonas – Module 4

Home › Forums › Test Drive I › Group A › Jonas – Module 4 › Reply To: Jonas – Module 4

March 14, 2014 at 11:22 pm #368
Avatar
Jonas E
Participant

Totally makes sense. This course has shown me how difficult it is to choose.

Plus, this goes with the recent identity crisis of “Do I position myself as a copywriter or content marketer? Aren’t they kinda the same thing?”

My message is: Sleazy copy may have used to work (and there are some timeless principles that still do)… But people are more savvy now. The tone has changed from high-pressure salesman to trusted friend. We now have the opportunity to be human in our sales messages and feel good about them, not gross.

Thing is – both copywriters/content marketers AND biz owners who want to write their own copy can resonate with that message (just like with yours).

I guess the question is: Which one should I choose…

Let me ask you something… Who’s your target customer? Is it Henrietta?

© 2014-2021  Enchanting Courses · All Rights Reserved