GET YOUR $#!T TOGETHER > The Entrepreneur’s Guide To Writing Trustworthy, Compelling Copy
I like “get your $#!T together” as I’d think it appeals to Dan. I’m not sure whether Dan would prefer reading simply “shit” rather than $#!T.
I agree with you that the remainder of the headline doesn’t work so well – “the entrepreneur’s guide” is relatively weak. For a “guide” headline to work you need to mention someone Dan looks up to. Could you think of an entrepreneur that he admires? Or a musician? Or someone else?
Also, rather than “Trustworthy, Compelling Copy”, I’d consider something like “Compelling Copy That’s Not Cheesy” (would be good to think of some alternatives to cheesy). Two adjectives before a noun tend to sound a little cumbersome.
WRITE YOUR OWN KILLER COPY – How to Fine-Tune Your Personal Style
This is tricky as it might not be clear to Dan what the connection is between personal style and killer copy? Perhaps more suitable for creating your own voice? Something like:
DEVELOP YOUR OWN BLOGGING VOICE – How to Fine-Tune Your Personal Style
Hmmm. Perhaps not quite either.
The best thing is to create your own collection of great headlines that you feel speak to Dan and then you can pick the one that’s most suitable for the post you’re writing.
Enchant readers. Woo customers. Win business.