(Short first sentence)
Something isn’t right…
(Paint a scene)
That hockey stick graph you were expecting from your analytics is a flatline. If it was a graph of your pulse, you’d need to be resuscitated.
You’ve spent hours of valuable time writing your sales page. You’ve poured over copywriting books… You’ve scoured copywriting blogs into the wee hours of the night until your eyes bled.
Maybe you’ve even taken a copywriting course or two.
You were sure this thing was gonna crush it.
Pulling up the sales page to look under the proverbial hood, you see everything’s there. You opened with that promise… painted that groovy looking picture of success… tied your product in… threw in oodles of proof and testimonials.
Everything’s good, right?
Wait a minute…
Your USP (Unique Selling Proposition)!
You remember you had trouble with this when you were writing the page.
Every copywriting book you read went on and on about how important it is.
A USP is supposed to be a unique benefit only your product offers. But here’s the problem…
As awesome as your thing is, your competitor’s thing offers similar benefits. You don’t have a strong USP, so you just went with the same ole’ benefits your competitors offer.
Trust me, you’re not the only one. Due to the vast size of today’s marketplace, it’s friggin hard to be completely unique.
But what if I told you that you didn’t need to worry about that pesky USP? That’s right.
With one quick change in mindset, you’d show your uniqueness in a totally different way and leave your competitors (who are still trying to figure out their USP’s) in the dust…
(Transition to main body)
Step aside USP… Enter UHP (Unique Human Perspective).