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Reply To: Jonas – Module 6

Home › Forums › Test Drive I › Group A › Jonas – Module 6 › Reply To: Jonas – Module 6

April 2, 2014 at 6:00 pm #438
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Jonas E
Participant

My good friend Ash Ambirge at the Middle Finger Project is one of the best writers I know. She targets female biz owners, and although I’m not one, I still love how she engages her audience. She’s not scared to drop an f-bomb (or a lot of f-bombs), which helps slap you awake. Here’s one of my fav’s from her…

http://themiddlefingerproject.org/why-your-writing-sucks/

There’s a lot of horse shit going around the internet these days about “writing from the heart” and eliciting emotion in your readers/audience/customers/landlords.

Okay, so not landlords.

And you get it. You know it’s important. Because nobody wants to buy from a faceless mime.

But what you don’t know is how to actually do it.

In your best attempts, you end up with something that still feels generic, forced, trite and/or overly earnest. You write things like, “Live a life you love,” and “feel the fear.” Actually, I don’t know if anyone says “feel the fear,” but if they do, they probably need a drink.

I’ve thought a lot about what makes for brilliant writing that connects with people; writing that pierces people’s immune system. And the number one finding is this (yes, finding): To talk to humans, you’ve got to talk like a human.

First of all, the headline’s awesome (Why Your Writing Sucks) but my eye was immediately drawn to “horseshit”.

She stirs the pot on a desire a lot of her audience has (writing from the heart). And you naturally want to listen.

She shows empathy. And points to a solution (talking like a human).

The structure isn’t as clearly defined as our 5-point checklist, but it’s on the right track, I’d say…

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