Our business has two sides – helping applicants apply to college is one, but also providing services (including application processing) and support to Ontario’s colleges. We treat the applying to college stuff separately, under a different brand, so for our blog we’re just focusing on OCAS as a company, getting our brand out there, building relationships with clients / vendors / the world, etc.
Does that make sense? Sometimes it’s even confusing for us!
My work and focus is definitely on the business blog – anything I can take away to apply to my personal site or to other blogs my company may offer, is just a bonus. I just hope to become a better writer, overall.