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Reply To: Zsuzsi – Module 6

Home › Forums › Test Drive I › Group A › Zsuzsi – Module 6 › Reply To: Zsuzsi – Module 6

April 8, 2014 at 11:06 am #509
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Zsuzsi S
Participant

Day 3: I like reading Derek Halpern’s posts. They always tackle a single topic, and very conversational.

I chose this one to analyse: http://socialtriggers.com/i-spent-310-on-a-mens-haircut-and-i-was-surprised-about-what-i-learned-about-selling/

He starts with a shocking number – 300 for a haircut? That is ridiculous! – as hey says. I like that he is not saying the conclusion that the price is high, and he know what’s in my mind: ridiculous.

Then he pictures the sunny side: charging more for your business.

In the next paragraph he emphatizes with my struggle by listing 3 thoughts what business owners might think who are afraid of increasing their prices. Reading this I could relate to at least one of the statements.

Then he writes about how he can help the reader achieve the promise: he made an experiment (that costed him a ridiculous $300) to tell the story of that good example and what you can learn.

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