Lesson 2
(Warm-Up)
Analyze three or more headlines using a unique thread per headline.
Example:
The headline: “How To Find Your Business’ Online Voice–In Less Than 1001 Nights.” (I wrote this about a year and a half ago. I would like to spiffy it up.)
The specific benefit: Create an online voice that seduces your clients as completely as Scheherazade. (The connection could be stated more clearly)
The power word: Implied seduction and exotic. Need to be more concrete.
So yes, I failed the test. Of the famed Copyblogger 4 U’s, it only hits the Useful U. Maybe Unique, too.
“To live is so startling it leaves little time for anything else.” ~Emily Dickinson Lori Sailiata