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Reply To: Lori–Module 1

Home › Forums › Enchanting Business Blogging – Spring 2014 › Group B › Lori–Module 1 › Reply To: Lori–Module 1

April 11, 2014 at 10:59 am #573
Lori Sailiata
Lori Sailiata
Participant

Lesson 2

(Warm-Up)

Analyze three or more headlines using a unique thread per headline.

Example:

The headline: “How To Find Your Business’ Online Voice–In Less Than 1001 Nights.” (I wrote this about a year and a half ago. I would like to spiffy it up.)

The specific benefit: Create an online voice that seduces your clients as completely as Scheherazade. (The connection could be stated more clearly)

The power word: Implied seduction and exotic. Need to be more concrete.

So yes, I failed the test. Of the famed Copyblogger 4 U’s, it only hits the Useful U. Maybe Unique, too.


“To live is so startling it leaves little time for anything else.” ~Emily Dickinson Lori Sailiata

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