I’d like you to stick with how-to and list headlines this week. We’ll experiment with other templates in week 5.
The how-to template is especially important because it forces you to come up with a benefit. Even when I use another template, I start all my headlines as a how-to.
And (almost?) all good posts are suitable for a how-to.
Also, when you get into writing headlines for your own post – write them as variations for just one post, and see which one(s) you like best.
Enchant readers. Woo customers. Win business.