I’m assuming that Tom himself wouldn’t just run a contest to get more likes? But that he struggles to explain this to his boss?
If that’s the case, you can empathize with him like this:
“We should run a contest! … to get more likes! Launch is tomorrow!”
Sigh.
Do you despair when your boss wants to run yet another contest? Or when your colleague is craving even more likes?
Every social media marketer struggles with the same challenges.
How can you explain that likes don’t matter that much? How can you explain that [add other question]?
Let me help you with easy answers to these and other questions that leave savvy marketers like you exasperated.
Enchant readers. Woo customers. Win business.