I am intrigued that the headlines have such a strong impact on me, without even defining the benefits explicitly.
For instance the headline “23 ways to communicate with a non-verbal child” struck a cord with me, because it made me paint a picture in my mind of a parent and child in a bonding relationship, where you don’t need words to express yourself.
Is there also a surprise element because of the juxtaposition of “communicate” and “non-verbal”, because a reader might think of verbal communication first?
Isn’t the power of language fascinating?