I really don’t know what words should be capitalized in a headline. Any guidance on that?
Headlines use “title case”, but different editors follow different rules for title case.
The AP style guide suggests to capitalize all words with a real meaning – nouns, verbs, adjectives, adverbs, pronouns (he, we, us etc), and any other words should be capitalized if they have four or more letters (“About” would be capitalized, but “or” wouldn’t).
So you would get:
7 Reasons to Start a Business Today – Even if You Are 60 Years Old
#1. They laughed when I said I was going to start my own business at 59 years old, but when I started making buckets full of profits!
This is a variation of a classic! It’s very long for a headline for the web. I try to keep my headlines to a maximum of 80 characters (incl spaces) as this makes them tweetable and retweetable. From a search engine perspective, it’s important to have the main words in the first 55 characters as the headline may cut off in the search results. For instance:
I prefer this order: A Lazy Girl’s Guide to Wooing Web Visitors With Landing Page Copy, but it’s 65 characters, so I changed it to: A Lazy Girl’s Guide to Landing Page Copy That Woos Web Visitors => Landing Page Copy would be visible in the search results if I get this blog post to rank.
2. 7 Reasons to start a business today – – even if you are 60 years old
I like that your specifically target 60+. But as you mention your audience is already seriously considering starting a business, are they looking for reasons or simple ways to start a business. What about:
7 Simple Ways to Start a Thriving Business Today (Even if You’re 60+)
=> words like Simple and Thriving add a little oomph. But you may want to play with some other words.
3. Learn why 55 is the perfect age to launch your own business
=> This feels a little dull as it lacks a power word. It would work better as a list:
3 Little-Known Reasons Why 55 Is the Perfect Age to Launch Your Business
5 Lies that are holding you back from your entrepreneurial dream
This my favorite – lies and dream are powerwords; and the headline is really specific. Well done!
9 Eye-opening Lessons Richard Branson can teach you about choosing which business to start
This one is good, too. Eye-Opening & Richard Branson are power words. This headline could be a little shorter.
Writing headlines does take a lot of time. When I started practicing headlines, I would write 20 to 30 headlines for one post. And then write a few more the next day. The process could easily take more than an hour.
Try to focus on how-to and list headlines for one blog post for your next batch. Play around with rephrasing your benefit and using different words.
Enchant readers. Woo customers. Win business.