Day 1 – Monday: How to keep your readers captivated

As a blogger, you’re competing with many distractions. Emails popping up. Phones ringing. Twitter streams and Facebook updates.

How can you structure your posts to keep your readers spellbound?

Your action points for today:

Watch the video below about creating a hypnotic flow (14 mins)
Read the three outline examples (see PDF below)

Click here to download the slides (opens a new tab)
Click here to download the transcript (opens a new tab)
Right click (ctrl click on a Mac) and select save link as to download the MP3
Click here to download the PDF 3 Outlines to Speed Up Your Blog Writing (opens a new tab)

Links to the blog posts mentioned in the video:
27 Wacky Ways to Beat Writer’s Block
58 Ways to Create Persuasive Content Your Audience Will Love
The Sin of Originality (and the Truth about Building a Popular Blog)

PS
If you struggle to get started with writing, then I recommend the book Bird by Bird by Anne Lamott. I love her idea of writing shitty first drafts.

If you’re interested to learn more about freewriting, then I recommend the book Accidental Genius by Mark Levy. Levy uses freewriting to come up with big ideas. He recommends you loosen up, start scribbling, take it easy, but write as fast as possible. This process can get me unstuck and can help me generate new ideas. I love Levy’s anecdote of athletes who ran faster when going at 90% than when they try to run at their maximum ability.

Enchant readers. Woo customers. Win business.