Yep, they can be anywhere in your sentence. They can be verbs, nouns, adverbs, or adjectives.
And yep, you react to the words because they’re more than just words. They’re related to an emotion (fear, anxiety, happinesss, love, anger) or to the senses (taste, smell, sound etc) or they just stand out because they’re unusual.
We’ll spend more time on power words in Module 4, so don’t feel you need to understand it all this week.
It also helps to have a look at what others have come up with. But I think you’re doing that already. 🙂
Enchant readers. Woo customers. Win business.