“You don’t have to be 30 years old and have hair to launch your own business!”
I really liked this one because it snuck in your target market and was amusing.
Brilliant for the target market. There are, what, 78 million boomers in the U.S.? I know that starting a second career with their own business is ver important to them (because I am one). And you picked a group who have the means to start a business and to hire you!