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Reply To: Module 2: Your Ideal Reader, Your Blog Purpose, and Generating Blog Post Ideas

Home › Forums › Enchanting Business Blogging – Spring 2014 › Syllabus and Assignments › Module 2: Your Ideal Reader, Your Blog Purpose, and Generating Blog Post Ideas › Reply To: Module 2: Your Ideal Reader, Your Blog Purpose, and Generating Blog Post Ideas

April 17, 2014 at 10:29 pm #694
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Henneke
Keymaster

Day 3 – Wednesday: Define your blog purpose to position your blog as a voice of authority

Earlier this week we discussed who you’re targeting with your blog, now it’s time to think about what you offer them. The what you offer is your blog purpose. It summarizes in one sentence how you help your readers.

A good blog purpose attracts, energizes, and motivates people. When you have a clear purpose, readers feel you genuinely care about them. And that’s when they come back again and again to read your blog, giving you the opportunity to build trust and authority, and to win business.

Your actions for today:

  1. Watch the video
  2. Read the document How to Position Your Blog As a Voice of Authority (optional)
  3. Define your blog purpose and post it in the forums

Click here to download the slides (opens a new tab)
Click here to download the transcript (opens a new tab)
Right click (ctrl click on a Mac) and select save link as to download the MP3

How to Position Your Blog as a Voice of Authority provides more background information on defining your blog purpose. It also lists the most common mistakes you should avoid. Click here to download the PDF How to Position Your Blog as a Voice of Authority (opens a new tab)

Enchant readers. Woo customers. Win business.