How do you use the materials I referenced above?
It’s a separate step. First I define a specific benefit and write a how-to headline, then I usually write my post, after that I play with different headline templates and power words. It’s really easy to get distracted by all the different templates and then forget what you’re writing the post for and what you’re teaching your ideal reader. Starting with a how-to template forces me to come up with a specific benefit first. We’ll talk more about this in module 5 🙂
So surprisingly, it’s travel, food, and lifestyle stories. Not new media or writing. Aside from technical difficulties, it’s one of my problems in relaunching the site on self-hosted. I feel I need to be clearer on the next step.
This is what we’ll work on in module 2. 🙂
If I was planning a day at a spa, I think I might have found this interesting: 7 Secrets to a Successful Day at a Luxury Spa.
But maybe I’d choose a different word to describe the day. Pampering, rejuvinating, and so on.
Yep, this is a good point. Successful is a little vague because what does success mean? Success is different for different people. The word successful is perhaps also a little business-like. Perhaps:
7 Secrets to Feeling Pampered at a Luxury Spa (Without Feeling Intimidated!)
7 Secrets to Feeling Really Really Rejuvenated at a Luxury Spa
This headline caught my attention: 7 Hidden Reasons a Jungle Trek is More Relaxing Than a Jaunt to Luxe Spa
It caught my eye, too. The contrast between the jungle and luxe spa add intrigue – espeically as you say the jungle trek is more relaxing.
#1. 7 Secret Fears That Sabotage You Claiming a Free Day at a Waikiki Resort Spa
=> I like this one, too. But got a little confused about the sabotaging.
7 Secret Fears That Stop You From Claiming a Free Spa Day (would also be great as a question: Do These 7 Secret Fears Stop You From Claiming a Free Spa Day?)
Or (slightly different meaning): 7 Common Fears That May Sabotage Your Pampering Day at a Luxury Resort
Great work, Lori.
Enchant readers. Woo customers. Win business.