I can immediately picture Gary and Nancy, so your descriptions are really vivid. Well done.
Okay, so this is what I’m thinking…rather than being too scattered by having two ideal readers, it can actually be a benefit to help me narrow my focus…IF I concentrate most of my efforts on the elements in their profiles that are the same.
Yes, you can either merge them and give your ideal reader a different name. Or you can decide to go for one them. You’re unlikely to alienate Nancy when you write for Gary.
Could Nancy and Gary be potential clients for your copywriting business?
Enchant readers. Woo customers. Win business.