I’m wondering , would the search results be just as powerful if you used “snoezelen” in the first 250-500 words of your post and/or your meta-tag as in your headline?
To optimize your post for a specific keyword, you usually add it to your headline, somewhere in your introductory paragraph, at least in one subhead, and once or twice more.
Keyword density, however, is less important since Google’s Hummingbird update, the robots start to understand synonyms. When you write about a specific topic, you naturally start using the right words – both for your readers and Google.
It’s generally thought having a keyword in your metadescription doesn’t support a ranking, but it does help attract readers. When your readers see “snoezelen” in the metadescription, and that’s what they’re looking for, they’re more likely to click through.
Enchant readers. Woo customers. Win business.