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Reply To: Mike – Module 2

Home › Forums › Enchanting Business Blogging – Spring 2014 › Group B › Mike – Module 2 › Reply To: Mike – Module 2

April 21, 2014 at 10:08 am #756
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Henneke
Keymaster

This is great. I can picture Joe. And great points on what’s important in life and how Joe reaches decisions.

The only point you may find yourself stumbling over when writing blog posts – is he retired and wants to start doing something again, or is he still in work but itching to start his own business?

If you write for about-to-retire Joe, then you don’t necessarily alienate just-retired Joe with your writing (after all he was in that situation himself only recently).

When you picture only about-to-retire Joe when writing and editing, your blog posts become less vague and more vivid – your writing will speak much stronger to Joe.

I can see you’ve put a lot of work and thinking into this. Well done.


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