This is great. I can picture Joe. And great points on what’s important in life and how Joe reaches decisions.
The only point you may find yourself stumbling over when writing blog posts – is he retired and wants to start doing something again, or is he still in work but itching to start his own business?
If you write for about-to-retire Joe, then you don’t necessarily alienate just-retired Joe with your writing (after all he was in that situation himself only recently).
When you picture only about-to-retire Joe when writing and editing, your blog posts become less vague and more vivid – your writing will speak much stronger to Joe.
I can see you’ve put a lot of work and thinking into this. Well done.
Enchant readers. Woo customers. Win business.