Would they hire me as a freelance writer. Yes, or recommend me for a nonprofit’s newsletter. More important to me long term, they would both recommend my blog to others and share my posts and podcasts…most likely via email. They would be more likely to subscribe to my email list. And they would be interested in knowing if I had a book launch. They would be likely to fund an Indiegogo of some adventure travel I might do…if they could ride virtual-shotgun.
I’m answering your comment from your other topic here, as it’s part of your ideal reader discussion. And easier for me to keep track this way 🙂
I’m a little confused what you want to achieve with your blog. It sounds like you’d like to position yourself as a travel writer. Is that right? (Please tell me if I’m wrong!)
Gary and Nancy might be your most avid readers now, but that doesn’t necessarily mean that they are your ideal reader going forward.
It sounds like Gary and Nancy wouldn’t hire you as a travel writer, but they will share your posts and they might recommend you. When you write about a certain topic, you always find that others who aren’t your direct audience may subscribe, too, and these people may help spread the word and boost your subscribers and business. However, your marketing becomes more effective if you target the people who could hire you directly. If you’d like to become a travel writer, why not, for instance, have a marketer at a travel agency as your ideal reader?
Think about this: Who would you most like to do business with?
Enchant readers. Woo customers. Win business.