Alrighty… Day 4 assignment.
Big Idea: You need to embrace and amplify the “weird” in your business.
Intro: We grew up trying NOT to be weird. Now, NOT being weird will lead to disaster in business. We must untrain ourselves.
Point 1: How the rules changed (weird going from bad to good)
Point 2: Some examples of lame (normal) companies and their corporatespeak
Point 3: Some examples of awesome (weird) companies and their human voices
Point 4: Every industry/company has nuggets of weird to be found and amplified (example)
Point 5: Ways to do this
Conclusion: Quit trying to be normal and resume your human state of weirdness
Crossheads (based on above points)
They Changed The Rules On You (curiosity)
Fitting in Can Kill You (curiosity)
Why Your Customers Love Weird (curiosity)
Let’s Find Your Weird (benefit)
How To Amplify Your Weirdness (benefit)
You’re Weird – Now Go Forth and Succeed (promise of success)