Great points… Here’s another crack at it…
Big Idea: It’s okay to embrace and amplify the “weird” in your business.(Changed to “It’s Okay” because I think Dan may be hesitant to express his weirdness. He may think that, in order to sell more, he’ll have to make his message more vanilla. I’m giving him permission to do the opposite and go full bore into his weirdness in the right ways – which I’ll explain how to do in the post)
Intro: It’s easy, when you reach a place where you want to grow, to want to make your message more “normal” and vanilla. Don’t fall into this trap. Instead, go straight into your fear and become more “weird” (in the right ways – which I’ll show you here).
Point 1: Every industry/company has nuggets of weird to be found and amplified (example)
Point 2: Some examples of lame (normal) companies and their corporatespeak
Point 3: Some examples of awesome (weird) companies and their human voices
Point 4: Ways to do this
Conclusion: Don’t try to go all “normal” now. Embrace and amplify the state of weirdness that your customers love!
Crossheads (based on above points)
The Myth of Normal (curiosity)
The Aftermath of Normal (curiosity)
Your Customers Love Weird (curiosity)
How to Take Advantage of Your Weirdness (curiosity/benefit)
You’re Weird – Now Go Forth and Succeed (promise of success)